Finding the right problem
- solving the root cause of the right problem than makes the symptom (usually what people perceive to be the problem) disappear
- complicated - meaning something that is knowable and although it takes time, it can be understood
- complex - something that is not knowable and even broke for a can't easily tackle it
- machines are complicated, people are complex
- complicated computation machines can bring complex implications
- Focus on JTBD 1
- "Framing is the process of breaking down a problem into a set of choices, trade offs, and options that enable a team to make a call and move forward." - Shishir Mehrotra
- Good framing helps produce "decisions that stick."
- https://coda.io/@shishir/eigenquestions-the-art-of-framing-problems/eigenquestions-3 help with this
- Usually followed by a "How might we ... ?" question
- would be nice to add also a second one to it "At what cost?" to balance out the ethical aspect
- it is a dance between curiosity (how might we) and criticality (at what cost)
Rest
- YOUR NEW USER IS THE DECISION MAKERs
- YOUR NEW USER JOURNEY IS THE DECISION MAKING PROCESS
- assumptions mapping is a tool how to mitigate different stakeholder perspectives or views
- assumptions are fine but mark them as assumptions - I'd rather know that assumptions are assumptions then being tricked by them later
- "for every 45 mins of a workshop I have a 45 minutes working out who should be there - the key is to identify the right people to have in the room" - Angela Arnold
- **the goal is get everyone on the same page
- two halves
- the business wants to get to the outcome but only can see the output, our role is to help them see beyond outputs
- Decisions are made and tracked somewhere else
- don't mix decision making and tracking
- Problem statement roughly corresponds to the epic
- epic title should not be vague but way more specific
- the problem describes the shift in customer behavior
- The goal of problem framing is not what to do, but what not to do and to remove the distraction from the most efficient thing to do
- Storytelling gives problem a life and sustains it
- 5 Ws:
- What
- What is the focus of the problem?
- What supporting evidence is there about this problem?
- Who
- Who is affected by the problem?
- How do we know?
- How are their voices present in the problem statement?
- Where
- Where does this problem occur?
- How does the context of the problem impact its expression?
- When
- When does the problem occur - and what is the timeframe in which it has developed?
- Why
- Why is this problem worth addressing?
- What impact will addressing it have?
"Pre-framing" a problem
- what if we want to frame a problem we don't have enough information about?
- then we can talk about framing a research plan and objectives